n a world where ideas matter more than ever, design has become an important catalyst for innovation, economic competitiveness and better living, in a world where ideas matter more than ever. Companies, communities and economies are using design thinking to raise productivity, unlock new opportunities for growth, and improve the quality of everyday life.
At the second edition of the Innovation by Design Conference, the featured conference of Singapore Design Week 2017, a mix of international leaders and Singapore design, business and public sector leaders will share their experiences and insights on how design is a key driver of innovation.
This year, Time Inc. is proud to partner with DesignSingapore Council, supported by the Singapore Economic Development Board on this important conference. "Time Inc. recognizes Singapore’s position as a global design and business hub," says Norman Pearlstine, Vice Chairman of Time Inc. "The city has driven the strategic adoption of design among businesses and public agencies. Participants can expect to hear unique insights from some of the world’s foremost business and design leaders, convened by our global brands."
Location: Hotel Fort Canning, Singapore
Time: 08:30 AM - 05:00 PM
Sessions You Don't Want to Miss
Why Design Matters- And Why Singapore
Sees Design as a Strategy Priority
Host: Norman Pearlstine, Vice Chairman, Time Inc.
Design and Technology
Technology has always had a profound influence on design. That relationship has never been more powerful than today. Major breakthroughs in material science combine with advances in connectivity, artificial intelligence, data analysis, cloud computing and workplace automation.
Identifying Breakthrough Technologies
Design as Strategy
How CEOs of some of the world’s largest companies discovered the power of design– and why firms like IBM, GE and McKinsey are investing so heavily to build up their own design capabilities.
Design & Transforming Your Corporation
Thoughtful design can reshape organizations as surely as it can add value to products and physical structures. Business leaders around the world are coming to understand that they can transform corporations that are both competitive and agile using many of the same strategies and techniques designers use to fashion a sleeker car, create a more powerful hairdryer or build taller skyscrapers.
Designing Innovation: What, Who and Why?
Becoming an Innovation Renegade
Translating Passion Into Products
Next Generation: The Experience of Design
How do individual design elements come together to create emotional impact? And how does design set the stage for the creation of memories? Daan Roosegaarde, Andre Fu and Beatrix Ong will ponder the evolving role of the designer, and what this means for next-generation design talents.
Design & Engaging Your Customers
For modern businesses, design can play a vital role in winning and holding customers. Design choices influence almost every aspect of the customer experience– not just the look and function of a physical product, but the image projected by company logos or websites, the emotional dynamics of a company’s customer relations experience, the impression conveyed by its facilities and staff. How can businesses use design principles to breakthrough, capture the attention of potential customers, win their trust and create a lasting relationship of goodwill?
Understanding Customer Experience
Creating Deep Engagement
Chief Design Officer
Chief Designer Shanghai Advanced Studio, Ford Motor Company
Global Chief Strategy Officer
Chief Design Officer
Johnson & Johnson
How do individual design elements come together to create emotional impact? And how does design set the stage for the creation of memories? Daan Roosegaarde, Andre Fu and Beatrix Ong will ponder the evolving told of the designer, and what this means for next-generation design talents.
In partnership with DesignSingapore Council, supported by Singapore Economic Development Board